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KEY PUBLICATIONS
Aug 30, 2024
Alain Delon: the man and the myth
By Philippe Li “When Alain Delon ascended to fame, the concept of “soft power” had not yet be invented, but he undoubtedly represented...
Jul 24, 2024
The Soft Power of the Olympics: From Seoul 1988 to Paris 2024
By Philippe Li and Pauline Yeung Introduction: The Olympics as a Means to Put South Korea on the World Map The 1988 Seoul Olympics was an...
May 6, 2024
Can K-pop Catalyse Sustainable Development?
Insights from Poland, Korea, and Beyond by Tomasz Kisiel , Weronika Nalbert and Pauline Yeung Poland and South Korea are enjoying a...
Feb 2, 2024
Embracing Soft Power in Cinema: A Cross-Cultural Conversation with Sarah Lelouch and Yongjae Bae
Moderated by Pauline Yeung (KEY) Sarah Lelouch : Born and raised in the world of cinema, Sarah left her career as a journalist and...
Feb 1, 2024
Korea-Europe Soft Power Forum: How is South Korea reinventing the concept of Soft Power?
by Louna Balanche, Maria Drissi Habti, Emma Lombard and Zachary Petit On the evening of February 1, 2024, the prestigious Cinema...
Dec 21, 2023
Philippe Li: "Europe has a lot to learn from South Korea"
The English translation of the original Interview published in Le Figaro December 20, 2023 | Interview INTERVIEW - This French-Korean...
Dec 11, 2023
Can Korea Sustain its Cultural Leadership?
Beyond the Korean waves, a vast ocean and growing expectations by Stephane Mot At this moment in time, Korea can be considered as if not...
Aug 21, 2023
Korea’s Soft Power – a cross-cultural Conversation with Fiona Bae and Sébastien Falletti
Moderated by Philippe Le Corre (KEY) KEY recently sat down with two experts of Korean soft power: London-based communication specialist...
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