GLOBAL BUSINESS ROUNDTABLE: Trump Administration 2.0 – Opportunities and Risks for Korea-Europe Relations
KEY(Korea Europe & You) is pleased to share the highlights of our latest event: "Global Business Roundtable: Trump Administration 2.0 – Opportunities and Risks for Korea-Europe Relations," co-organized with No Com, KERI (Korea Economic Research Institute), and FleishmanHillard.
The event began with two insightful keynote speeches made by Pierre Giacometti (Co-founder, No Com and member of the Board of Directors of KEY) and Jinseok Son (Journalist, Chosun Daily newspaper).
Pierre Giacometti was formerly the CEO of IPSOS and is now the CEO of No Com, a firm specializing in corporate and strategic communication. He is widely regarded as one of France's leading experts in analyzing and interpreting public opinion. He focused on Europe facing the "3D" crisis—distrust, despair, and disconnection. He emphasized the three pillars of the new communication strategy: Opinion, Narrative, and Engagement, highlighting the importance of narrative leadership to deal with the 3D crisis in this fluctuating era.
Following Pierre Giacometti's session, Jinseok Son, a former correspondent for Chosun Ilbo covering Europe, has built a strong online presence with over 500,000 YouTube followers. He delivered a compelling presentation on Challenges and Opportunities for U.S.-European Trade in the context of the Trump 2.0 administration.
The event concluded with a panel discussion moderated by Philippe Li (President of KEY), featuring Yoo-Duk Kang (Professor, Hankuk University of Foreign Studies), Yvonne Park (President & Senior Partner, FleishmanHillard Korea), and Won-gyu Shin (Visiting Research Fellow, Korea Economic Research Institute).
The roundtable discussion explored various topics, including the prospects of the German federal elections, Europe's response to the US and China in trade and AI.
The discussion was also meaningful as it highlighted new opportunities for Korea and Europe to collaborate in the era of Trump’s administration. The conversation revealed how both regions can become stronger partners by understanding shifting global dynamics from different perspectives and how they can seize opportunities amid uncertainty. It was a reminder of the value of learning from each other as we navigate these complex times.
